Mega Associates deals especially with the problems confronted by business to business sales structures in mature markets.  In such markets growth is frequently relatively low, and structures are well established inside and outside the firm.  Change is prompted by technological or financial pressures, or alternatively by alterations in the external environment, rather than the effects of growth.

Significant steel projects include:

• new statistical model for tracking steel use in vehicles for North American steel industry association.
• development strategies for Russian tube distributor and Indian steel maker.
• development of market management tools and strategy, and a product costing model for a leading US engineering bar producer.
• analysis of the world special steel markets, producers and technologies for the   European Commission, and development of new statistics for Europe.
• review of the international cost pressures for a European stainless wire rod maker.
• analysis of changes in process and product technology, and the impact on material competition and the competitivity of steel for the European Commission.
• an international strategy for an American castings producer.
• development of metals training for an American international computer producer.
• a strategic review of a Swedish stainless producer’s long products programme.
• a full strategy development for a major US special long products producer.
• a market strategy for the largest French alloy bar producer.
• a full strategic review for a leading European and US tool steel producer.
• a market development and investment plan in Europe for a US tube producer.
• creating a Swedish, Finnish and American joint venture for specialty tubes.
• market development plans for US and European open-die forgers.
• trends analysis in coated products for French and Swedish producers.
• a new stainless strategy for an Italian long products producer.
• analysis of the US stainless tube market for an importer.
• review and refocussing of the full commercial organisation of a Scandinavianlong products producer.
• market development for two Spanish special bar producers.
• international strategic partner review for a British alloy bar steel producer.
• various feasibility studies for micro mills
• marketing and market strategy management training programmes for French, Swedish and American special steel companies.

Significant projects include:

• specialty chemicals, management training and marketing studies.
• earth moving and construction equipment, market strategies.
• heavy electrical equipment, market and strategic development.
• transportation and distribution, strategic development.
• medical and surgical equipment and supplies, distribution strategy.
• pharmaceutical distribution strategies.
• musical instrument marketing and manufacturing strategies.
• mobile phone strategies, market development and product development organization.
• printing equipment market strategies.